Possumdown® is arguably the world’s rarest and most luxurious fibre.
It is a special blend of wild brushtail possum fur and super-fine merino lambswool.
Possumdown is incredibly soft and light, yet much warmer and more water resistant than merino.
Brushtail possum fur is similar to polar bear fur because each minute fur fibre is hollow.
By wearing Possumdown you’ll be helping to protect New Zealand’s natural plant and wildlife from being desecrated by the brushtail possum —an introduced species that feeds on our native trees and bird’s eggs.
There is only one Possumdown. Wear the original.
Possumdown – it’s a bit wild.
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